How can you make your rental properties stand out on real estate listing sites?
Check out these tips and tricks on how to stand out among the sea of homes for rent today.
90% of the battle to rent a home is all about price. If a property is priced right, it will rent, regardless of market conditions. What many property management companies don’t realize is this isn’t just about being realistic or offering a good deal. Pricing has to be strategic and technically accurate too. If you are off by just $100, then the right prospective renters might not even see your home come up in their search. Then it may as well not be listed at all. It’s essentially invisible. Knowing the comparables in the area and what the local market will support is very important.
People are so busy and accustomed to immediate information, that pictures are an absolute must. Now some sites allow prospects to search by only listings that have images, or by those that have the most images. Make sure you rank high here. The more you can do to build trust, and give them a real picture of the property, the more qualified renters you will get looking. You’ll also waste less time on prospects who may not be a fit. If you really want to impress and stand out, provide a video or virtual tour as an option.
Amenities & Lifestyle
Although the number of bedrooms and bathrooms count, amenities and lifestyle features can be even more important than just the basics. Expect renters to know what those stats are or they will move on to another listing that has this information. If they have to do a lot of research they will probably lose your listing and stumble on competing properties. So, if a listing site provides these features automatically, make sure your address and the map is right. If they don’t, include as much detail as you can that will appeal most to your likely clients. That may include local gyms, stores, schools, coffee shops, and distances to major transportation.
People want to feel smart when they invest in things. They want to get deals that they can brag about at dinner with their friends, and which make them feel good about justifying the decision to spend. Few people really know the market and what a good deal is. Sometimes you have to help them. You might do that by showing the comparison in value to other properties, provide a limited time discount if they can sign a lease by a certain date, or include incentives with the lease. If you are willing to hold seller applications, or contribute towards their move-in costs, work with low credit score tenants or be flexible on deposits, make sure you mention that too.
Clear Contact Info
Make sure that your contact information is clear, accurate, and easy to find. Include as many ways to contact you as possible so that they can reach out in their preferred medium. Too often sites make it hard to contact the real landlord. If they try to go through someone else you are at the mercy of them doing a good job at following up, or not showing them competing properties.
There are millions of rental property listings out there on the web. Consumers are busier than ever. In order to get your home listing noticed, and to get people to follow through to contact you, you’ve got to stand out and be different.