Our Approach to Smart Real Estate Investments

At Holdfolio, we take pride in our ability to select the very best investments, it’s the backbone of our success as a company.

Our Investment Criteria

We are highly selective, making one investment for every 50 to 100 deals we evaluate. If a deal looks promising after Initial Screening, we will complete our Due Diligence and Underwriting program to evaluate its merits. Our investment committee renders a final investment decision based on all the factors available to us.

Initial Screening PROCESS

What We Look For?

Our Initial Screening process is designed to filter out the best investment opportunities by evaluating key aspects of each potential deal. We assess three critical areas: The Project, The Market, and The Sponsor. By focusing on these three elements, we can confidently select investments that align with our strategic goals and deliver optimal returns.

01

The Project

Asset Type: Multifamily, Self-storage, Mobile Homes, Senior Assisted Living, Mixed-use, Hotels

Asset Class: Primarily Class A and B properties Vintage: 1980s or newer

Return Metrics: 15%+ IRR, 8%+ Average cash-on-cash return, 2x equity multiple

Debt Details: Low leverage (55% to 75% LTC) and fixed interest rate or long-term interest rate cap

02

The Market

Geography: We have invested mostly in the Midwest, Southeast, and Texas markets but are open to all markets in North America.

Population Growth: Is the population growth over the last 5 years above or below the national average?

Job Growth and Low Unemployment: The local market should show strong job growth with an unemployment rate below the national average.

Rent Growth: Average rental growth above the national average.

Median Household Income: Is the median household income for the subject area enough to support current and projected rents?

Employment Diversity: There should be several prominent employers and not be too dependent on one industry.

03

The Sponsor

Years of Experience: The firm has been operating for at least 10 years

Track Record: 10+ projects full-cycle and have achieved projected returns on at least 90% of projects.

Economies of Scale: The firm owns a large portfolio with geographic concentration. For multifamily for example, they will have owned and operated at least 2,000 units all-time and have a current portfolio of at least 1,000 units.

Vertically Integrated: The sponsor has their own asset management team, property management company, and construction company, and therefore takes a very hands-on approach to operations.

Skin in the game: They invest at least 5% of the total capital required.

Due Diligence & Underwriting

Ensuring Quality Investments

We conduct a comprehensive due diligence and underwriting program to ensure every investment meets our high standards.

Sponsor’s Experience & Track Record

Transparency & Communication

Capital Investment & Risk Mitigation

Acquisition Strategy & Pipeline

Long-Term Strategy & Exit Plans

Background Checks & Reputation Research

Asset & Property Management Evaluation

01

Sponsor’s Experience & Track Record

Decade of Experience: Ensure at least one key principal on the Sponsor’s team has a minimum of 10 years of direct experience in the asset class they operate in.

Recession-Proof: Preferably, they should have navigated at least one economic cycle without investor losses.

Detailed Track Record: Request and review a detailed document listing past projects, including unit counts, projected vs. achieved returns, and the number of deals completed full-cycle (ideally 10+ deals and 2,000+ units).

Learning from Mistakes: Ask about mistakes made in recent deals and the corrective actions taken. Evaluate their transparency in sharing these lessons.

02

Transparency & Communication

Reporting Frequency: Ask how often the Sponsor produces investor K-1s and the name of the CPA firm handling their tax returns and filings.

Underwriting Details: Evaluate whether the Sponsor shares their underwriting processes and fully answers all your questions.

Online Reviews: Check platforms like GlassDoor for employee satisfaction and company culture insights. Look for signs of indecisiveness or internal issues.

Investor References: Obtain at least one reference from past investors and seek detailed feedback on reporting, returns, and communication.

03

Capital Investment & Risk Mitigation

Long-Term Strategy & Exit Plans: Ensure the Sponsor’s long-term strategy aligns with our investment goals. Are they flexible with exits to capitalize on market conditions? Discuss their plans for 1031 exchanges or refinancing.

Background Checks & Reputation: Perform thorough background checks using ClearChecks for SSN verification, criminal databases, and watch list screenings. Conduct online reputation research (“Death by Google”) for any red flags, such as SEC violations or fraud allegations.

Investor K-1s and CPA Firm: Clarify when they produce investor K-1s and who handles their tax returns. Timely reporting is crucial for our operations..

04

Acquisition Strategy & Pipeline

Pipeline Overview: Understand their current and future deal pipeline. How do they source deals, and what does the next 12 months look like in terms of anticipated projects?

Off-Market Deals: Are these deals genuinely off-market? Investigate their relationships with brokers and the exclusivity of their partnerships.

05

Long-Term Strategy & Exit Plans

Flexibility in Exit: Discuss their exit strategies and flexibility. Are they prepared to adjust plans to benefit from favorable market conditions or avoid downturns?

Refinance Strategies: Explore their strategies for refinancing, including how and when they plan to return capital to investors.

06

Background Checks & Reputation Research

Background Checks: Perform thorough background checks on the Sponsor and key team members using ClearChecks. Look for any issues in criminal databases, watch lists, and compliance screenings.

Online Reputation: Conduct extensive online research on the Sponsor, their companies, and team members. Look for any signs of fraud, SEC violations, or negative reviews.

07

Background Checks & Reputation Research

Management Team Evaluation: Fully understand the asset and property management process. Who is responsible for overseeing the property’s performance? How frequently do principals visit the property?

Vertical Integration: Assess whether the Sponsor has their own construction, property management, and asset management teams, indicating a hands-on approach.

Deal Scorecard: Your Blueprint for Smarter Investments

The Deal Scorecard is a collection of more than 40 questions that touch on all aspects of an investment opportunity. Each question is assigned points and a deal must score at least 90% to be considered for investment.

Key Parameters We Evaluate

Points are assigned to the following questions

What class is the property? (A,B,C)

How many units is the project?

What is the vintage of the property?

What is the renovation cost per unit for the project?

What is average rent growth post year 1 or after renovations?

What is the current Occupancy rate for the property?

What is the projected 5-year average break-even occupancy rate?

What is the percent of total units planned for renovation after business plan enacted?

What is the year 1 renovation schedule as a percentage of total units?

Is there a preferred return?

What is the preferred rate of return?

After the preferred return is met, is there a return of capital before the GP participates?

What is the LP Split?

When will distributions start?

Is the projected average cash on cash for the project over 8% for the hold period?

What is the projected 5 year IRR to investors?

What is the projected 5 year equity multiple for the project?

What is the loan-to-value for the project?

If the interest rate is floating, was there an interest rate cap purchased?

Is there pref or mezzanine equity incorporated into the business plan?

Does the debt offer a period of interest only payments?

What is the Debt Service Coverage Ratio in year 1?

How was the deal sourced? (Off-market, broker, etc)

Is a cost segregation study going to be completed?

Points are assigned to the following questions

Is the population growth over the last 5 years, above or below the national average?

What is the Median Household Income range for the subject area?

What is the property crime index on city-data.com using the zipcode of the property?

Is the 12 month job growth greater than or less than the national average?

Is there employment diversity in the property market?

Is the unemployment rate in the market greater than or less than the national average?

Is the average rental growth greater than or less than the national average?

Points are assigned to the following questions

What is the operator’s fee structure? Acquisition fees, asset management fees, refinance fees, disposition fees, property management fees, admin fees, splits, and preferred returns.

How will this offering be registered with the SEC?

How will updates and distributions for our investment be tracked? Does the Sponsor have an investment portal?

Are the assumptions used in forward-looking proformas reasonable? Look carefully at rent increases, exit cap rate assumptions, debt terms, occupancy projections, expense increase projections, and renovations. 

Carefully review the PPM, Operating Agreement, and Subscription Agreement for the Sponsor’s fund. How well structured and clear are they?

Has the Sponsor ever done a capital call? What situation required the call?

Annual Sponsor Questionnare

We continue to evaluate our sponsors on an annual basis to ensure they remain aligned with our criteria.

 Please upload or email us your most recent track record document which will list the performance of your deals.

Did you take any deals full-cycle recently which are not listed on your track record yet? If yes, how many deals, how did they go, and did investor returns meet projections?

What does your current deal pipeline look like? How many projects do you anticipate taking on during the next 12 months?

What is your firm’s main focus currently and what are your company goals for the next 1 to 3 years?

What are the largest risks or hurdles you are faced with currently and expect to encounter during the next 12 months and how are you planning to overcome them?